I just stumbled across a blog full of corporate identity guidelines, I wish I'd found it a weeks ago!
imjustcreative.com
Friday, 30 November 2012
Monday, 26 November 2012
Sunday, 25 November 2012
Corporate Identity
I chose to create an identity for a sailing holiday company, providing holidays in the Western Isles. I wanted create a luxury feel to the brand. I had to create a logo and also a set of guidelines so the identity could be replicated easily.
Art Direction
Based on the theme 'Eternal' I had to plan and complete a photoshoot, where the images would be used editorially for a Magazine I had created. I decided to look at patterns in natural, this lead me to want to take close-up, macro photographs to explore this. Here are some of the pre-edited results:
Brrrrrr! It's cold out there...
To kick start second year we had a few fast paced weeks of editorial design, I feel like I learnt a lot but I also leant that editorial design is much more harder than it seems - it's all in the detail! This is my splash and turn page of an article based on the Arctic.
Blog Neglection
My blog has been well and truly neglected! I'm going to make an early New Years resolution to give my blog much more TLC and time! This blogs going to be a work in progress alongside my website to try and make the two work well together. I'm sorry blog!
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