Cath Kidston YCN

A few little screenshots of some development for my pattern. I decided to go for a print based around beach huts which all have a different character and personality about them!

Eloise Renouf - Inspiration

Wearable Tech. Editorial Spread

Wearable Technology

I've been working on a editorial spread which was to be based on a subject on my choice but had to be an innovative product, person or trend. I chose to use wearable technology has the topic, so I have been playing around with creating vector elements related to this. 

More Roar!

I was asked to make my previous bear logo more aggressive to and also try to incorporate the welsh colours in to the mark. This was my result from this feedback.

Bear Logo

A quick one day brief to create a bear logo for Paralympian Aled Davies, the F42 provides the disability sport classfication. The Brief asked for a simplistic bear mark which was focused and powerful without being overly aggressive.

Blueberry Day

Student Starpack - Britvic

(images from www.thedieline.com & lovelypackage.com)

I always love to go on the Dieline or Lovely Package but I've never tried my hand at package design! I've recently chose the Britvic brief, which is to create a new soft drink brand, at the moment I'm still working through my idea's but there's plenty of lovely packaging out there to help me feel inspired!

Zen was my final outcome for the Starpack Brief, I decided to create a calming soft drink, it can help unwind and de-stress, an alternative to the saturated energy drinks market.

D&AD National Trust

The brief was to create a campaign which would encourage a younger audience to reconnect with nature. The challenge was to change the perception that visiting the National Trust would only appeal to an older audience who wanted to take it easy sitting on the grass lawns with tea and cake in hand (doesn't sound too bad!) My approach was to aim the campaign at young professional's who may be used to having a 'wild' weekend in terms of drinking and going out, I wanted to play on the notion this and encourage this target audience to have a different kind of 'wild weekend'

Type Specimen

A brief to create type specimen for Egyptian Slate and Trade Gothic Next. This was one of those projects... I'm not happy with the result but we learn more from our mistakes!